Thud
Thud was a comedy project that created immersive satirical experiences.
If more guns = more safety, then more bullets should mean even more safety, right? And what if those bullets fired automatically from the moment of purchase onward? We’re talking about dangerous levels of safety.
That was the idea behind Tacstorm, the world’s first continuously firing handgun. For this product parody, we created a top-to-bottom marketing campaign including a website, promotional video (left), 3D-printed prototype, and social media presence.
DNA FRIEND
DNA Friend is the only DNA testing service that provides a completely free genetic report in less than 24 hours. Users are invited to “Stop wondering and start knowing where you come from, where you’re headed, and which of your inherited genetic traits will lead to the most long-term suffering.”
Unlike other services which employ professionals to analyze DNA in a laboratory setting, DNA Friend solicits a picture of your mouth and randomly generates profiles from a library of prewritten jokes.
The Six Minute Test
Fans of reducing the diverse spectrum of human personality to four letter acronyms: rejoice! The Six Minute Test is an interactive assessment that uses a carefully designed, completely bogus methodology to determine which of 16 universal personality types you fall into.
Once a user completes a weighted 36-question survey (that takes approximately six minutes), they’re presented with their personality type as well as a list of potential career paths and a roundup of famous peers.